GOOD NEWS LONDON - Brand Presentation

HEJJ BRAND PRESENTATION

GOOD NEWS take you to
GOOD PLACES

BRINGING THE WORLD A LITTLE BIT OF GOOD NEWS

GOOD NEWS is a British contemporary footwear brand founded in 2016 in London, England.

Their aim is simple. To create a platform that we can all use to promote a health planet. Giving back, one step at a time!

By raising awareness, they aim to halt the damage that modern footwear manufacturing causes to people and the planet. Part of their ethical promise is a commitment to challenge a fast-paced fashion industry that creates vast wastage and create simple solutions to long-term problems.

And let’s be honest, they’re doing so in the best style!

STYLE WITH SUBSTANCE

GOOD NEWS are always striving to improve the environmental and social sustainability of their products by decreasing their carbon, chemical and water footprint, whilst caring for the people who make their shoes.

This stop-motion describes the shoe-making process and how important their material choices are for GOOD NEWS, shot in hard light and industrial/outdoor settings were aesthetics chosen based on their new season look-book.

RECYCLED NATURAL
RUBBER OUTSOLE

GOOD NEWS soles are made using recycled rubber pellets ground down from car tyres and old rubber shoes.
The outsole can then be recycled with no decline in surface texture or the quality of rubber.
Benefits: It is completely non-toxic made to endure with a soft comfortable texture for maximum comfort.
Reclaimed rubber can be used as a running track or playground surfacing product.

CASTOR OIL ECO 20 FOAM INSOLE

An environmentally friendly bio-oil formulation; caster bean oil is combined with
recycled rubber in the light Airfoam ECO 20 insoles.

Minimal and Compact

With half the eco-impact of standard crops, organic cotton uses up 91% less fresh water.
We use Global Organic Textile Standard (GOTS)-certified Organic Cotton
which is grown using methods and materials that have a low impact on the environment
;helping to keep workers, water and soil safe from toxic pesticides.
Organic production systems replenish and maintain soil fertility.

NO USE OF TOXINS.
NO USE OF PESTICIDES.
NO USE OF CHEMICAL FERTILIZERS
NO USE OF GMO SEEDS

RUBBER RECYCLED OUTSOLE
GOOD NEWS soles are made using recycled rubber pellets ground down from car tyres and old rubber shoes. The outsole can then be recycled with no decline in surface texture or the quality of rubber. Benefits: It is completely non-toxic made to endure with a soft comfortable texture for maximum comfort. Reclaimed rubber can be used as a running track or playground surfacing product.

ECO FRIENDLY FOOTBED
An environmentally friendly bio-oil formulation; caster bean oil is combined with
recycled rubber in the light Airfoam ECO 20 insoles.

ORGANIC COTTON UPPER
With half the eco-impact of standard crops, organic cotton uses up 91% less fresh water. We use Global Organic Textile Standard (GOTS)-certified Organic Cotton which is grown using methods and materials that have a low impact on the environment; helping to keep workers, water and soil safe from toxic pesticides. Organic production systems replenish and maintain soil fertility.

NO USE OF TOXINS.
NO USE OF PESTICIDES.
NO USE OF CHEMICAL FERTILIZERS.
NO USE OF GMO SEEDS.