BRAND PT – LYPH X STEAMERY

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BRAND PT – LYPH X STEAMERY

HEJJ BRAND PRESENTATION

LYPH X STEAMERT

WARMTH-INFUSED BRAND PAIRINGS


LYPH X STEAMERY

When an explosive brand such as LYPH is paired with Steamery’s minimal warmth, the result is a shockingly dynamic collaboration.

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AT STEAMERY, THEY BELIEVE CARING FOR YOUR CLOTHES IN A FUN & EASY WAY WILL MAKE THEM LAST LONGER

 

“Take Better Care of Your Clothes”

Steamery create beautiful and easy-to-use tools for clothing care. They combine high technology with Scandinavian design. The result — clever tools that will make your clothes last longer.

What The Brand Believes In

Most people today don’t have the time or knowledge about how to care for their clothes in the right way. Garments that lose color or shape are most often not worn out – they are washed out. Clothes that are properly maintained will last. The Steamery’s mission is to inspire everyone to take better care of their clothes.

What They Do

Steamery creates innovative clothing care products for the urban individual. They combine high technology with beautiful and minimalistic design and offer products that they believe will forever change the way we wear and treat our clothes.

How it Started

Steamery is not only a brand, they are entrepreneurs, designers, and textile engineers. During their years in the fashion industry, they realized that consumers didn’t know how to take care of their clothes in the right way. So Steamery decided to change that by making clothing care fun, easy and accessible.

Excellent alternative to the iron Heats Up In Only 25 Secconds Steaming your clothes is a fast and easy way. Minimal and Compact

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LIVE YOUNG PLAY HARD: A BRAND ALL ABOUT THE HERE AND NOW.

UK brand LYpH is an Avant Garde clothing company creating mens and womens clothing for the culture and context of now.

The LYpH label is an ongoing dialogue amongst their core team and close collaborators—continuously inspired by countries, cultures and citizens.

LYpH is on the move and doesn’t stop taking inspiration from all over the globe exploring new ideas.

An idea within the LYPH walls is to create a product and design function that is constructed out of prefabricated pockets with standardized dimensions,
allowing for easy assembly and flexible arrangement.
A product that can be recycled through seasons and genders. The LYPH pockets will switch between garments and accessories.
Upcycling LYPH  pockets and attaching them to the latest LYPH product creates a new look each time and is less harmful to the environment.

Ultimately, their label is framework to enable themselves and others to learn, develop and produce.

The result is to be a young brand embracing the now in a sophisticated manner

ABOUT THE DESIGNER

Frederick Edmondson Graduated with a BA Hons in fashion design and has gone on to work for some of the biggest names in fashion business.

After graduating he was given the deisgn position for Paul Smith’s Japanese company R.Newbold & sons. By working along side Paul and his Japanese team in Tokyo Frederick fell into free lance work for Comme Des Garcons, this eventually led to Frederick moving back into London working for a select group of Avant Garde collaborators including Dover Street Market…

A unique balance and understanding of commercial product meets cutting edge design meant Calvin Klein & Valentino. He has always had a passion for new art, new design and a new progressive way of thinking.

Frederick started the LYPH brand (pronounced Life) three seasons ago and found success straight away stocking LYPH through global highend stores world wide and showcasing seasonal collections in Paris, Milan & Tokyo. The brand has a unique D.N.A. They created a modular pocket system that allows the customer to change & design their own garments. LYPH wants to empower the customer to have a unique style, ‘’Fredierck and LYPH’s view is to make the customer the designer’’…

‘’The aim is to create a company that is in keeping with the culture and context of now. Whilst respect for the past is important recreating the past is not’’.

”We progress forward with an understanding its not where you take things from but where you take them to”.

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