BRAND PT – APRVD X Estelle Yoon
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BRAND PT – APRVD X Estelle Yoon
APRVD ESTELLE YOON

BRAND PT – APRVD X Estelle Yoon

APRVD ESTELLE YOON

APRVD, a brand that extends connections through various issues and people.
Beyond Britain and Korea, APRVD continues their voyage to Australia, a country on the ‘Flip side’.
Meet the first drop of APRVD ‘s 2021 SS under the concept of “inbetweener” collaboration with Korean-Australian photographer Estelle Yoon.

APRVD BRAND PT
by hejjstore

APRVD ESTELLE YOON
APRVD ESTELLE YOON
APRVD ESTELLE YOON
APRVD ESTELLE YOON

Small talk with Photographer Estelle Yoon

How important do you think is the ability to be able to express yourself visually (through what you wear, how you choose to style yourself and how you wish to portray yourself to the world) and how does this link to your work?

The ability to express myself visually is considered one of the most important things for me personally. How I present myself to the world through fashion and style can be based on my mood or can be the other way around, embedding a particular or desired mood. Visual expression through garments and image withholds a certain degree of power in the way it influences and questions the notion of self-reflection and the inevitable “brand” of myself as the surrounding world perceives me via these elements of visual form. This directly links to my work of photography as how I style myself stylises the way I move through capturing visual poetry and musicalities and helps me further understand and establish relationships with the interplay of colours, light and shadow, composition, setting and subject matter.

 

As you may know APRVD stands for that “inbetweener” position that is so prominent in today’s world. How important do you think is to stay connected to your roots whilst building your own individual identity?

I had related deeply with the label “inbetweener” for a long period of my life, especially through my teenage years growing up in Australia within a Korean household, experiencing forms of external and internal alienation and identity crisis. However, through exploring, accepting and connecting more and more to my roots and heritage have aided me to embrace this term and nurture my thoughts and feelings surrounding this word to grow, and it has eventually gifted me the ability to recognise and continuously build my own sense of unique voice and individuality.

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APRVD ESTELLE YOON
APRVD ESTELLE YOON
APRVD ESTELLE YOON
APRVD ESTELLE YOON
APRVD ESTELLE YOON

What does your work mean to you and what do you want it to mean to other people?

My work of film photography means to me in a way as such how the deep night would mean to the stars… like how the vast night sky offers a painterly canvas for the stars to twinkle, film photography offers a textural canvas for me to paint moments in time and bring them to life. This being said, every individual perception is subjective where I hold no desire for what photography could potentially mean to other individuals, but what I desire to hope for is that strong photographic bodies of work would reshape the concept of time for the viewers, for them to enter a subconscious or an otherworldly realm.

Lastly, where do you see your work in the long-run, where do you wish your work to reach and who do you want it to touch?

Honestly, I see my work of film photography eventually evolving into moving images, meaning motion pictures, in the long-run. I still endeavour to continue my practice of analogue photography as the process within the darkroom is very endearing to me and there is yet so much room for further explorations and experiments. I’d like to think that I am not bound to any form of limitations and would like my current and evolving body of work to reach as many and as far as it can.

SHOP THIS LOOK

ESTELLE.
@estelleyoon
www.estelleyoon.com
hello@estelleyoon.com

APRVD ESTELLE YOON
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